Triple Happiness

Monday, July 14th, 2008      Written by: theAssistant      { People, Things }

dh.JPGFew days ago, while channel surfing, I heard a female voice in Mandarin asking, “What did you get me for our anniversary?”.

“That’s my commercial!”, I screamed out to my friends.

About two years ago, I was approached by Kim Wang of Digital Art Video to submit a concept sales pitch for a Chase commercial. To my surprise it was selected and made into a commercial.

If you have dined in a Chinese restaurant or attended a Chinese wedding, you have probably seen the double happiness symbol. This Chinese character “Double Happiness” is a very important symbol in Chinese culture.  Since the commercial is to target the Chinese community, I kept to theme of Double Happiness.

The commercial shows a young couple celebrating their wedding anniversary. The wife gives her husband a handbook for first time fathers, letting him know she is pregnant. He gives her a set of keys to their new home — financed with a mortgage from Chase.

Digital Art Video did a phenomenal job with the filming and editing of the commercial. Just imagine what they can do for your wedding, birthday party and other celebrations.

I was told that the commercial debuted last year on the Chinese cable channels of New York and Los Angeles. Maybe it is time that I get a TV and subscribe to cable.

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